Tractors and Equipment (I.T.E) Ltd of Zoko Enterprises is now officially part of the Perkins global network . The team is responding to the challenge of implementing a dynamic marketing plan aimed at launching the company to the Israeli marketplace as the territory’s official Perkins distributor. 
At the heart of the plan is a marketing communications campaign that will create new business opportunities across a number of sectors including construction, industrial, agriculture and power generation.
ITE is also assessing the local market to identify any barriers that might potentially affect the company’s introduction into Israel, while also defining its main advantages compared to the competition. This exercise will enable the team to set out its commercial and marketing activities up to 2012, covering parts sales, engine sales and service opportunities